Advanced Diploma: Business-Hospitality Management Co-op

The Business-Hospitality Management Co-op (BHMC) program (Advanced Diploma) provides an academic pathway for international and resident students whose first language is not English to acquire the knowledge, skills and fundamental experience needed work successfully in a range of hospitality business management careers. It also gives students co-op placement to practice skills learned in the courses.

The 20-month BHMC (Advanced Diploma) is comprised of 9 mixed hospitality and digital media courses, a career preparation course, and an 10-month co-op term in the industry.

The Program also prepares and trains students to apply for the Serve It Right, World Host and FoodSafe certificates.

Graduates can pursue hospitality business management positions in a broad range of settings such as hotels, motels, resorts, restaurants, casinos, convention centres and cruise ships, and tourism services.

Career Opportunities

Graduates of this program will be prepared for a variety hospitality business management positions in a broad range of settings: for example, hotels, motels, resorts, restaurants, casinos, convention centres and cruise ships, tourism services and so forth.

Admission Email: admission@plvan.com

Admission Phone: 778-861-9255

Requirements

  1. All applicants should be high school graduates or 18 years or older at the start of the applicant’s program or course
  2. Applicants who wish to qualify as domestic students must produce valid documentation confirming their legal status as Canadian citizens or permanent residents
  3. Applicants who are classified as International students must meet the requirements for international students studying in Canada as laid down by Citizenship and Immigration Canada
  4. Applicants must demonstrate an acceptable level of English language skills:
    • English 12 C+ or higher
    • IELTS 6.0 (no band lower than 5.5)
    • PLC Entrance Test 63% or above
  5. Students who did not graduate from a high school may be admitted as a mature student:
    • Be 21 years old as of the first day of classes of the program applied
    • Have not been engaged in full-time study for at least 24 months since the age of 18
    • Have demonstrated potential for success through academic, professional or volunteer activities and other accomplishments
    • Proof of English Proficiency through one of the following:
      • English 12 C+ or higher
      • IELTS 6.0 (no band lower than 5.5)
      • PLC Entrance Test 63% or above

Courses and Co-op

Course Length: 80 Hours

Academic Writing consists of learning theory and skills relevant to academic writing in the context of digital media and the interrelationship between this discipline and information technology (IT) as well as new media design. Language upgrading and advancing relevant academic skills are taught and practiced in the context of the course.

Course Length: 80 Hours

Public Speaking / Presentation Skill Advanced teaches higher level public speaking/presentation skill competences in the context of digital media and academic skills. Students will learn to develop presentation outlines, connect/engage with their audiences, apply skills to overcome public speaking anxiety, respond to audience needs, use non-verbal communication, apply visuals in presentations and avoid common public speaking mistakes.

Course Length: 80 Hours

Project Marketing / Advertising outlines marketing and advertising basics within the context of digital media. Students will learn interactive/digital media options within marketing, develop basic marketing strategies, do marketing research analysis, and specify client management techniques.

Course Length: 80 Hours

Digital Branding teaches to identify different types of branding, develop brand identity, identify best practices and marketing strategies, and examine brand identity in relation to product design.

Course Length: 80 Hours

Search Engine Optimization lets students examine SEO theory and practice examples. They will learn search engine behavior as related to results, as well as the complexities of mobile, local and vertical SEO. Students get to set SEO strategic goals, find SEO problems and perform benchmarking. Conduct keyword searches, and develop an SEO-friendly website.

Course Length: 80 Hours

The course introduces students to the dynamic and critical field of technology within the hospitality industry. Students learn the basics of purchasing, implementing, maintaining, and effectively managing today’s information systems in hospitality.

Course Length: 80 Hourse

This course focuses on a customer-oriented and practical approach for effectively marketing hotels and restaurants. It provides examples of exercises used by hospitality sales and marketing professionals. It also explores the increasing role of Internet in sales and marketing.

Course Length: 80 Hours

This course introduces students to the supervisory skills they will need to succeed in a hospitality career. It prepares students to meet the expectations of management, employees, and guests. Students will be able to identify key supervisory skills, develop effective communication skills, increase productivity and raise performance standards, and turn basic human resource functions into motivational strategies.

Course Length: 80 Hours

The course teaches the latest trends in hospitality human resources. Students will learn how to attract employees, minimize turnover, and maximize productivity by using the latest human resource strategies. The course also introduces the impact of the post-recession economy on recruiting, selection, retention, and turnover.

Co-op Length: 800 Hours