In today’s business environment, it is essential to have an online presence and use various technologies for a successful enterprise. Websites and apps have become an important element of marketing and communications for businesses and organisations, and they need to change and adapt as technologies develop and businesses grow. Business and organisation expectations continually increase, and to remain successful, traditional web development companies have also changed and will continually adapt how they operate to satisfy business requirements.
The Information and Communication Technology: Digital Design and Web Development with Co-op (Post-Graduate Co-operative Diploma) program applies this theme to provide the knowledge and skills for a wide range of occupations to launch a student’s career. Beyond web design and development companies, many organisations now have their own digital teams who provide services in-house including e-commerce, app design and development, digital marketing and branding, SEO, UX/UI design, graphic design, video production, motion graphics, animation, and copywriting – everything a business needs in terms of marketing and communication.
Students will build on foundations to prepare information, communicate it to consumers and other businesses, and use technology for e-businesses and companies who use e-commerce to assist businesses to thrive in a very competitive market. Students learn to work as a team and manage projects that develop web applications and use digital marketing and other methods beginning with effective communication such as copywriting for the web, electronic presentations, user interface and user experience design, data management and database creation, and through digital design and applying e-commerce concepts.
The courses are provided with a variety of activities via classroom, guest speakers, observations, in-class practice, and field trips. It also includes a co-op placement to apply the knowledge and skills gained in class. (The program is also available as a Post-Graduate Associate Diploma, without the co-op module)
Students will be able to gain work experience in a wide range of occupations related to marketing design, and development of websites including database administration, UI/UX design, graphic and web design, e-commerce and social media administration, copywriting and digital marketing, and application development. With the foundations of a student’s training and their co-op work experience, it also allows students to determine their specific career path in the noted and other ICT areas of business.