Program Overview (Program approved by PTIB)

The Digital Media Studies (DMS) program (Advanced Diploma) provides an academic pathway for international and resident students whose first language is not English (and do not meet the general English requirements for University entry) to gain the competencies in digital media, while attaining work experience in the field of digital media. On completion of the program, students can progress onto further academic options or follow a career path in digital media.

Interested students whose ESL competencies are below the minimum language proficiency requirements for the DMS (Advanced Diploma) program can be placed in our Intensive English for Digital Media Program at the college.

The DMS (AD) program explores the interrelationship between digital media and information technology as well as new media design. Students will simultaneously upgrade their English competencies while exploring theoretical knowledge.

The Digital Media Studies (Advanced Diploma) program includes seven courses of 80 hours (4 credits) each, and a 700-hour co-op placement (6 credits), totaling 1260 hours (36 credits) over 63 weeks on in-class education (theory and practice) and co-op

Career Opportunities

The program is designed as a communication and academic pathway to lead into university programs. However, graduates can apply knowledge and communication skills gained into a career path in digital media and related IT careers in the private or public sectors.
NOC 1123 examples: advertising and promotions co-ordinator, advertising co-ordinator, communications co-ordinator, marketing co-ordinator, media relations co-ordinator.

Program Details

10 Months of Theory Courses – 10 Months of Work Experience

Theory Courses
    Social Media Marketing (80 hours)
    Academic Writing 2 (80 hours)
    Public Speaking / Presentation Skills 2 (80 hours)
    Information Systems (80 hours)
    Digital Media and Society (80 hours)
    Project Marketing/Advertising (80 hours)
    Search Engine Optimization (80 hours)
    Career Development (80 hours)
    Project Marketing / Advertising (80 hours)
    Digital Media Design (80 hours)
Work Experience (after theory courses completed)
    Co-op (780 hours)

Fee Structure

Fees (in CAD) Domestic Students International Students
Tuition $12,600 $18,000
Application Fee $250 $1,000
Assessment Fee $0 $250
Administrative Fee $2,000 $2,000
Textbooks Fee $750 $1200
Course Material Fee $1,000 $200
Other Fee $0 $300
Total Fees $16,600 $22,950

Tuition refunds are based on policy stated in the college’s enrolment agreement and bound by the Private Training Act Regulation.

Requirements

  • Must be at least 19 years of age
  • Instruction is conducted in English. Students need to demonstrate that prior to enrollment they have the language abilities (see below) to successfully complete the program of their choice
  • Language requirement:
    • Evidence of IELTS 5.5 (or equivalent) with no band under 5; or
    • TOEFL 46-59; or
    • PTE Academic ( Minimum 36 Overall); or
    • CLB 6; or
    • CAEL 40; or
    • CELPIP 6.5; or
    • Duolingo 95-100 (englishtest.duolingo.com/applicants); or
    • studied at a regular school where English is the language of instruction (min grade 10); or
    • pass the College’s ESL placement assessment which could include an interview

For more information on language requirements where internationally-recognized tests and other equivalencies are accepted, please consult with our admissions staff.

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