Program Overview

The Digital Media Studies (DMS) program (Advanced Diploma) provides an academic pathway for international and resident students whose first language is not English (and do not meet the general English requirements for University entry) to gain the competencies in digital media, while attaining work experience in the field of digital media. On completion of the program, students can progress onto further academic options or follow a career path in digital media.

Interested students whose ESL competencies are below the minimum language proficiency requirements for the DMS (Advanced Diploma) program can be placed in our Intensive English for Digital Media Program at the college.

The DMS (AD) program explores the interrelationship between digital media and information technology as well as new media design. Students will simultaneously upgrade their English competencies while exploring theoretical knowledge.

The Digital Media Studies (Advanced Diploma) program includes seven courses of 80 hours (4 credits) each, and a 700-hour co-op placement (6 credits), totaling 1260 hours (36 credits) over 63 weeks on in-class education (theory and practice) and co-op

Career Opportunities

The program is designed as a communication and academic pathway to lead into university programs. However, graduates can apply knowledge and communication skills gained into a career path in digital media and related IT careers in the private or public sectors.
NOC 1123 examples: advertising and promotions co-ordinator, advertising co-ordinator, communications co-ordinator, marketing co-ordinator, media relations co-ordinator.

Program Details

Theory Courses
    Social Media Marketing (80 hours)
    Academic Writing 2 (80 hours)
    Public Speaking / Presentation Skills 2 (80 hours)
    Information Systems (80 hours)
    Digital Branding (80 hours)
    Project Marketing / Advertising (80 hours)
    Digital Media Design (80 hours)
Work Experience (after theory courses completed)
    Co-op (700 hours)

Fee Structure

Fees (in CAD) Domestic Students International Students
Tuition $16,900 $16,900
Application Fee $200 $200
Text Books $200 $200
Course Materials $1,000 $1,000
Total Fees $18,300 $18,300

Requirements

  • Must be at least 19 years of age
  • Instruction is conducted in English. Students need to demonstrate that prior to enrollment they have the language abilities (see below) to successfully complete the program of their choice
  • Language requirement:
    • Evidence of IELTS 5.5 (or equivalent) with no band under 5;
    • alternatively the student has studied at a regular school where English is the language of instruction (min grade 10);
    • alternatively the student can pass the College’s ESL placement assessment which could include an interview

For more information on language requirements where internationally-recognized tests and other equivalencies are accepted, please consult with our admissions staff.

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