5 Reasons to Select Digital Marketing as a Career

With the advent of new and improved technology, individuals, organizations and various companies around the globe are establishing an online presence. Digital marketing is a vital instrument to all businesses, big or small, and is being practised on a large scale. By utilizing different tools and combining various strategies, digital marketing has taken the world by storm offering individuals and companies the power that they would possibly not have traditionally. Since it is fairly new, and its trends keep on changing almost every year, the scope of digital marketing is expansive, in this article we will discuss five reasons why selecting digital marketing as a career can be a rewarding decision.

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Digital marketing offers a myriad of opportunities for individuals looking to carve a successful career path in a dynamic and rapidly evolving field. From creativity to data analytics, digital marketing encompasses various aspects that make it an attractive career choice. Whether you’re a recent graduate looking to kickstart your career or a seasoned professional seeking a new challenge, exploring a career in digital marketing could be the key to unlocking your potential.

What is Digital Marketing?

Digital marketing encompasses a range of online strategies and tactics aimed at promoting brands, products, and services through digital channels. From social media marketing and search engine optimization (SEO) to content marketing and email campaigns, digital marketers leverage various platforms to connect with their target audience in meaningful ways. Digital Marketing or Online Marketing is any marketing campaign that uses digital communication.

Why is Digital Marketing Important?

The importance of digital marketing is clearly evident considering the digital age we are currently in. People like to consume digital material now than ever before, and to support this the accessibility of digital channels has been very high. The number of users interacting with the internet as of January 2024, is 5.35 billion, and those using social media is 5.04 billion which is 62.3 percent of the world’s population. Different companies are using these digital channels to reach out to their audience and buyers because that’s where they can be found.When comparing traditional marketing and digital marketing, digital marketing is far less expensive and the data from the marketing campaign can be effectively tracked and analyzed, this makes online marketing a viable option for most businesses.

Reasons to Choose Digital Marketing as a Career

Digital marketing helps you get acquainted with a standard skill set that would be beneficial for you in the workplace. They would not only add value to your resume but help you market yourself in the best possible manner. You should opt for a career in digital marketing because of the following reasons:

1. Excessive demand

A business runs on how well it can reach its audience. Since there has been a shift from traditional to digital marketing in recent years, you can expect to have a stable long-serving job you are excited to work whilst having a good balance between working and your personal life. There is a place for everyone in digital marketing, which makes it a flexible option as you choose your career path after your education! From startups to multinational corporations, organizations are actively seeking individuals with expertise in areas such as social media marketing, search engine optimization (SEO), content marketing, and more.

2. Unrelish Your Creativity and Innovation

If you are a creative person and like innovating things then digital marketing will suit you. Digital marketing thrives on creativity and innovation. Through digital marketing, individuals have the opportunity to try out new ideas and different approaches to engage and make compelling content for their audience. This creative freedom allows individuals to not be trapped but think outside the book and bring the best results from their online campaigns.

3. Diverse Opportunities in Digital Marketing

One of the most enticing aspects of a career in digital marketing is its versatility. Through the 8 types of digital marketing, individuals can specialize in various niches, including search engine optimization, email marketing, web designing, pay-per-click advertising, e-commerce, and social media marketing. This diversity allows individuals to explore different avenues within the field and find roles that align with their interests and skill sets. The vastness of online marketing makes it a career choice for many individuals.

4. Work from Anywhere

One of the many benefits of a digital marketing career is the flexibility to work anywhere in the world. Just like using social media and connecting with people all over the world, a career in digital marketing allows professionals to work remotely, giving them the freedom to create their schedules and work from anywhere in the world. Unlike traditional 9-to-5 jobs, digital marketing jobs can enable professionals to achieve a better work-life balance and pursue their passions outside of work. According to Indeed’s Top 25 Jobs for Work-Life Balance article, 6 digital marketing jobs are considered as work-life balance occupations: #2 – Marketing assistant, #4 – Web designer, #7 – Copy editor, #9 – Content Manager, #12 – Marketing manager, and #14 – Creative manager.

5. Better salary packages than other jobs

You automatically get an upper hand over your peers when you take a course in digital marketing. In Canada, the median salary for a digital marketer is $31.19 per hour. This shows how lucrative a career in digital marketing can be. For entry-level jobs, a digital marketing role still can make you gain more compared to other jobs. As the knowledge increases and years go by, individuals can look more into managerial roles and may be able to get $62,000 to $80,000 or more per year.

6. Work for Yourself – BONUS

Another benefit of pursuing a career in digital marketing is the ability to work for oneself. You can start your own brand and take it to the ends of the world. Individuals may be able to launch their own digital marketing agency and provide different online marketing services. They may also become influencers and promote their own or other’s products and services and reap all the benefits. After gaining digital marketing skills, it takes an entrepreneurial spirit and courage to work for yourself and reap the results.

Does PLC offer a Digital Marketing Program?

Pacific Link College offers a Digital Media Studies diploma also known as New media studies diploma which covers everything you need to know about digital marketing and starting a career as a digital marketer. Students enrolled in this program not only get the necessary knowledge about digital marketing but they have an option to go for co-op and build their experience and skills in the digital marketing industry.

Job Opportunities in a Digital Marketing Program

The following are common career paths and roles in digital marketing:

  • Digital Marketing Specialist/Manager
  • Social Media Manager
  • SEO (Search Engine Optimization) Specialist/Manager
  • Digital Marketing Consultant
  • Content Marketer
  • E-commerce Specialist
  • Web Designer
  • PPC (Pay-Per-Click) Specialist/Manager
  • Email Marketing Specialist

In conclusion, digital marketing offers an array of benefits and opportunities for individuals looking to pursue a rewarding career path. From the flexibility of remote work to the endless possibilities for creativity and innovation, digital marketing provides a dynamic and fulfilling work environment. With the ever-growing demand for digital marketers across industries, now is an opportune time to embark on a career in this thriving field.

Frequently Asked Questions (FAQs)

While a degree or diploma can be beneficial, many successful digital marketers have acquired their skills through hands-on experience and self-directed learning. Certifications from reputable institutions can also enhance your credibility in the field.

There are many trendsetters you can follow on Twitter and LinkedIn that can you stay updated with the trends in digital marketing. Also, attending conferences and webinars, and networking with fellow professionals are all effective ways to stay informed about the latest trends and developments in digital marketing.

Apart from understanding digital marketing tools and how to use them, employers typically look for candidates with strong communication skills, analytical abilities, and creativity.



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