Hospitality Sales and Marketing

Course Overview

This course focuses on a customer-oriented and practical approach for effectively marketing hotels and restaurants (services marketing) and the areas within the hospitality industry where sales are featured, from discussing sales opportunities and promoting in-house sales with guests. The other focus for this course prepares students to work in food services, a large sector in the hospitality industry, especially in hotel and restaurant sales, include the basics of being a server, food safety and dealing with customers.

Upon completion of this course, participants will have the ability to develop and implement sales and marketing plans tailored to the unique needs of hospitality businesses.

  • Course Code: MKTG140

  • Course Credits: 4.0

  • Course Hours: 80


No prerequisite to this course.

Course Details

  • Introduction to hospitality sales and marketing
  • Effective hospitality advertising campaigns and promotions
  • Current issues in hospitality sales and marketing
  • The role the internet plays in today’s hospitality marketing efforts

Learning Outcomes

Upon successful completion of the course, the successful student will have reliably demonstrated the ability to:

  • understand “four Ps” theory in specific market segment
  • use effective sales and marketing strategies with a customer-focused perspective
  • use internet to promote and sale

Learning Methods

  • Lecture
  • Group Work
  • Practical Application
  • Discussion
  • Projects