Program Overview

The Digital Media Studies Management Science (DMSMS) program (Post Graduate Diploma) provides a pathway for students to gain the competencies within the context of digital media marketing. The program explores the interrelationship between digital media management and information technology as well as new media design. On completion of the program, students can follow a career path in digital media. In collaboration with highly qualified and experienced industry professionals, this program is designed to provide students with the most updated and in-depth knowledge and skills in the digital media world.

The 10 theory courses are provided in a blended form, via classroom, distance education, and applicable activities (i.e. guest speakers, field trips). It also includes a co-op placement to apply the knowledge and skills gained in class.

Students will be able to gain work experience in multimedia, social media, television-film-video production, and web content creation and design companies. They can also enter careers in management and research, digital media specializations, search engine optimization, and digital marketing and communications.

Career Opportunities

This program builds on the knowledge, skills, and previous experience and opens up careers in several areas, including the following National Occupational Classification (NOC) category:
  • 1123 – Professional occupations in advertising, marketing, and public relations

Dependent upon experience and individual abilities, many employers will hire graduates not only in the marketing field, but more specifically in businesses with a digital media presence.

Program Details

Theory Courses
    ENGL120 | Academic Writing II (80 hours)
    CMNS120 | Public Speaking – Presentation Skills II (80 hours)
    MKTG120 | Project Marketing – Advertising (80 hours)
    DIGM150 | Social Media Marketing (80 hours)
    DIGM110 | Digital Media and Society (80 hours)
    ITEC110 | Information Systems (80 hours)
    DIGM120 | Digital Branding (80 hours)
    DIGM140 | Digital Media Design (80 hours)
    DIGM130 | Search Engine Optimization (80 hours)
    CPDT101 | Career Development (80 hours)
Work Experience (after theory courses completed)
    COOP139 | Co-op Placement (780 hours)

Fee Structure

Fees (in CAD) Domestic Students International Students
Tuition $18,900 $18,900
Application Fee $250 $350
Text Books $600 $600
Course Materials $150 $-
Total Fees $19,900 $19,850

Requirements

  • High school graduates or mature student status (19 years or older at start of program)
  • Completion of a degree, diploma, or equivalent post-secondary education
  • Language requirement
    • English 12 (pass); or
    • IELTS 6.0 (5.5 Academic); or
    • College entrance test (63% minimum); or equivalent
  • International students must comply with the requirement of Immigration, Refugees and Citizenship Canada in respect to study permits.

For more information on language requirements where internationally-recognized tests and other equivalencies are accepted, please consult with our admissions staff.

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