Program Overview

The Digital Media Studies Management Science (DMSMS) program (Post Graduate Diploma) provides a route for international and resident undergraduate students whose first language is not English or educational background is not in digital media, to create digital projects around mobile apps, videos and games, in readiness for a career in the industry.

The 20-months DMSMS (Post Graduate Diploma) program is comprised of 9 digital media-related courses, a career preparation course, and a 10-month co-op term in the industry. The program explores the relationship between digital media and information technology as well as new media design.

Over the duration of the program, students learn the fundamentals of prototyping, collaborative design, team building, project management, critical thinking skills, pitching and presentation skills. Students also attend visual design and VR workshops.

DMSMS is a program that provides language, academic and portfolio upgrades to students wanting to gain skills to transition into careers in digital media.

Career Opportunities

Graduates can apply (language) knowledge and communication skills gained into a career path in digital media and related IT careers in the private or public sectors, such as Advertising Administrator, Advertising manager, Campaign Manager, Communications Manager, E-business Manager, E-commerce Manager, Internet Communications Manager, Marketing Manager, Marketing Manager – Online Marketing, Web Communications Manager, Web Marketing Manager.

Program Details

Social Media Marketing examines the role of social media marketing as well as the use of online social networks in marketing strategy. The course is both theory-based and also builds hands-on experience with social media planning and practice. Students will analyze a variety of social media platforms for developing professional and company profiles. They will learn how to create accounts, professional networks, develop shareable content and collaborate. Students will examine how to perform social media audits and create social media plans, and use a combination of social networks and tools to research for, communicate on behalf of, and market their organization.
Academic Writing consists of learning theory and skills relevant to academic writing in the context of digital media and the interrelationship between this discipline and information technology (IT) as well as new media design. Language upgrading and advancing relevant academic skills are taught and practiced in the context of the course.
Project Development Practicum is a one-month intensive course in which students learn rapid prototyping, collaborative design, team building, project management, critical thinking skills and pitching and presentation skills. Students also attend visual-based design and VR workshops. It involves working with the faculty and students on digital media based application, on-site visits with digital media companies in the Vancouver area (e.g EA, Microsoft, Hothead Studios), instruction in English as a Second Language in a digital industrial environment, as well as lectures in a variety of digital media related subjects. It concludes with students getting a certificate from IDEA-X.
Public Speaking / Presentation Skill Advanced teaches higher level public speaking/presentation skill competences in the context of digital media and academic skills. Students will learn to develop presentation outlines, connect/engage with their audiences, apply skills to overcome public speaking anxiety, respond to audience needs, use non-verbal communication, apply visuals in presentations and avoid common public speaking mistakes.
Information Systems consists of learning theory and skills relevant to information systems in the context of digital media, while upgrading language skills. The course ranges from defining key terms related to information systems, to examining design and development, and theorizing future technology.
Digital Branding teaches to identify different types of branding, develop brand identity, identify best practices and marketing strategies, and examine brand identity in relation to product design.
Project Marketing / Advertising outlines marketing and advertising basics within the context of digital media. Students will learn interactive/digital media options within marketing, develop basic marketing strategies, do marketing research analysis, and specify client management techniques.
Digital Media Design includes the use of integrated media to communicate messages, information, and entertainment through video games, movies, special effects, or 3-D animation. Students will be introduced to the theory and some of the technology used in digital media design including relevant software, and will be introduced to their application in web and video. Digital photography will be also explored and Photoshop will be used for image manipulation. Students will learn related communication skills, including making an effective digital presentation/website.
Search Engine Optimization lets students examine SEO theory and practice examples. They will learn search engine behavior as related to results, as well as the complexities of mobile, local and vertical SEO. Students get to set SEO strategic goals, find SEO problems and perform benchmarking. Conduct keyword searches, and develop an SEO-friendly website.
This course helps students identify personal career goals and set corresponding learning objectives. Students will create 5 digital media-related portfolio pieces such as video, code, audio or presentations. They will also create a professional resume and CV, and use them in the job search. The course will teach students to research employer information, apply a variety of job search techniques to find employment, and apply job interview techniques to present professionalism.
Students are placed in the industry after their courses, allowing students to practice language and professional skills within the work environment.

Fee Structure

Fees (in CAD) Domestic Students International Students
Application $250 $350
Materials & Others $150 $150
Tuition $18,900 $18,900
Textbooks $600 $600
Total Fees $19,900 $20,000


  • High school graduates or mature student status (19 years or older at start of program)
  • Completion of a degree, diploma, or equivalent post-secondary education
  • Language requirement
    • English 12 (pass); or
    • IELTS 6.0 (5.5 Academic); or
    • College entrance test (63% minimum); or equivalent
  • International students must comply with the requirement of Immigration, Refugees and Citizenship Canada in respect to study permits.

Student that do not meet minimum language requirements will have to take a four-month intensive English for Digital Media program at the Surrey Campus.