Social Media Marketing

Course Overview

Social media is a phenomenon of the new millennium: people communicating differently, media effects, and the speed of news being reported. This course provides a comprehensive overview of social media marketing strategies and tactics. Participants will learn how to leverage popular social media platforms to build brand awareness, engage with audiences, and drive business results. Learners will become well-versed in how various online platforms work and can be used to reach a client’s target audience by examining Facebook, Twitter, Instagram, Linkedin, YouTube, Yelp, and Pinterest.

Upon completion of this course, participants will have the ability to develop and implement successful social media marketing strategies that enhance brand visibility, increase audience engagement, and drive conversions. They will understand the role of social media in the broader marketing landscape and how to leverage its unique features to achieve business objectives.

  • Course Code: DIGM150

  • Course Credits: 4.0

  • Course Hours: 80

Course Details

  • Understanding Social Media Marketing
  • How to Research Buyer’s Persona
  • Leveraging Social Media Platforms
  • Facebook Marketing Strategies and Advertising
  • Instagram Marketing Strategies and Advertising
  • Twitter Marketing Strategies and Advertising
  • Instagram Marketing Strategies and Advertising
  • LinkedIn Marketing Strategies and Advertising
  • Youtube Marketing Strategies and Advertising
  • Pinterest Marketing Strategies and Advertising
  • Yelp Marketing Strategies
  • Analyzing Social Media Performance

Learning Outcomes

Upon successful completion of the course, students will be able to;

  • Describe and become more familiar with how various social media channels are utilized for personal and business purposes.
  • Discuss the history of the most popular social media networks.
  • Describe, analyse, and create ads for the various social media platforms.
  • Analyse social media marketing case studies.
  • Gather required information to initiate and maintain a social media campaign.
  • Describe how social media analytics function and enable marketers to make informed, data-driven decisions.
  • Devise social media strategies for social media channels including Facebook, Twitter, Instagram, Linkedin, YouTube, and others.

Learning Methods

  • Lecture/Presentation
  • Individual Assignments and Group Exercises/Case Studies
  • Facilitated Group Work
  • Discussion
  • Online Activity